Acura is a company that is a section of the Japan automotive luxury car from Honda. Acura automotive luxury brand is distinguished as the first Japan. That's really interesting about the brand is that it is a sub section of a famous car producers, Honda. Since Acura record began, became a worthwhile foe for many other luxury automotive manufacturer.
The company presented in March 1986 in the market United State governments, Canada, and Hong Kong. Also, presented in Mexico in 2004, and China 12 months 2006. But the new Honda will present this brand in the market of Japan around the year12 months 2010. With this, Honda's Acura brand making himself as Japan's first automobile manufacturer that went in to the luxury car market outside the country.
After almost a decade of research, Honda finally inaugurated the 60 new car dealers across North America in 1986, to support its Acura Division. Because this is Japan's first luxury car brand, failing is no option. This is why it was presented as a car that is made with detail and superior performance. actually introduced through two models, Integra and Legend. Fortunately, both cars became quite successful and identified consequence worldwide famous companies like Lincoln led to pay attention.
The success of the flagship vehicle of the first (the Legend) result in a stir and even inspire many other Japan Automobile manufacturers like Nissan and Toyota to present their luxury brands (Lexus, Infiniti and each).
In 1987, a complete 12 months sales of Acura brand, they can sell 109,000 products of vehicles, with sales of sedans come to 55,000 products, the Legend, and the Integra. The full year 1990, Acura managed to sell 138,000 products a car (equate to the sale of the Mercedes-Benz that 78,000 products and 64,000 products for BMW and Lexus).
Though it has experienced, he has endured is strong and has managed to contend with luxury brands such as Jaguar, Ferrari, Porsche and will continue to accomplish that for a long time to come even.