Acura is a company that is clearly a department of the Japan motor vehicle luxury car from Honda. Acura automotive luxury brand is distinguished as the first Japan. That's really interesting about the brand is that it's a sub department of a famous car makers, Honda. Since Acura history began, became a worthwhile foe for many other luxury motor vehicle manufacturer.
The business introduced in March 1986 in the market United Says, Canada, and Hong Kong. Also, introduced in Mexico in 2004, and China 12 months 2006. But the new Honda will create this brand in the market of Japan around the year12 months 2010. With this, Honda's Acura brand making himself as Japan's first automobile manufacturer that went into the luxury car market outside the country.
After practically a decade of research, Honda finally inaugurated the 60 new car retailers across North America in 1986, to support its Acura Section. Because this is Japan's first luxury car brand, failing is no option. That is why it was introduced as a vehicle that is made with accuracy and superior performance. formerly introduced through two models, Integra and Legend. Fortunately, both cars became quite successful and recognized final result worldwide famous companies like Lincoln resulted in pay attention.
The success of the flagship vehicle of the first (the Legend) cause a mix and even inspire a great many other Japan Vehicle manufacturers like Nissan and Toyota to create their luxury brands (Lexus, Infiniti and each).
In 1987, a complete 12 months sales of Acura brand, they can sell 109,000 systems of vehicles, with sales of sedans come to 55,000 systems, the Legend, and the Integra. The year 1990, Acura managed to sell 138,000 systems a vehicle (compare with the sales of the Mercedes-Benz that 78,000 systems and 64,000 systems for BMW and Lexus).
Though it has experienced, has and strong managed to contend with luxury brands such as Jaguar, Ferrari, Porsche and will continue steadily to accomplish that for a long time to come even.