Acura is a company that is clearly a division of the Japan motor vehicle luxury car from Honda. Acura automotive luxury brand is distinguished as the first Japan. That's really interesting about the brand is that it's a sub division of a famous car producers, Honda. Since Acura history began, became a worthwhile foe for most other luxury motor vehicle manufacturer.
The company created in March 1986 in the market United Expresses, Canada, and Hong Kong. Also, created in Mexico in 2004, and China season 2006. But the new Honda will introduce this brand in the market of Japan around the yearseason 2010. With this, Honda's Acura brand making himself as Japan's first automobile manufacturer that went into the luxury car market beyond your country.
After almost a decade of research, Honda finally inaugurated the 60 new car sellers across North America in 1986, to support its Acura Division. Because this is Japan's first luxury car brand, failure is not an option. This is why it was created as a car that is made with accuracy and superior performance. formerly introduced through two models, Integra and Legend. Fortunately, both cars became quite successful and identified result worldwide famous companies like Lincoln led to give consideration.
The success of the flagship vehicle of the first (the Legend) result in a mix and even inspire a great many other Japan Car manufacturers like Nissan and Toyota to introduce their luxury brands (Lexus, Infiniti and each).
In 1987, a complete season sales of Acura brand, they can sell 109,000 units of vehicles, with sales of sedans come to 55,000 units, the Legend, and the Integra. The full year 1990, Acura managed to sell 138,000 units a car (equate to the sale of the Mercedes-Benz that 78,000 units and 64,000 units for BMW and Lexus).
Although it has experienced, he has endured is strong and has managed to contend with luxury brands such as Jaguar, Ferrari, Porsche and will continue to do so for years to come even.