Acura is a company that is a division of the Japan automotive luxury car from Honda. Acura automotive luxury brand is distinguished as the first Japan. That's really interesting about the brand is that it is a sub division of a famous car manufacturers, Honda. Since Acura history began, became a worthy foe for most other luxury automotive manufacturer.
The company presented in March 1986 on the market United Areas, Canada, and Hong Kong. Also, presented in Mexico in 2004, and China calendar year 2006. But the new Honda will create this brand on the market of Japan around the yearcalendar year 2010. With this, Honda's Acura brand making himself as Japan's first automobile manufacturer that went into the luxury car market beyond your country.
After almost a decade of research, Honda finally inaugurated the 60 new car traders across North America in 1986, to support its Acura Section. Because this is Japan's first luxury car brand, failure is not an option. This is why it was presented as a car that is manufactured with perfection and superior performance. formerly introduced through two models, Legend and integra. Fortunately, vehicles became quite successful and identified end result worldwide famous companies like Lincoln resulted in pay attention.
The success of the flagship vehicle of the first (the Tale) result in a mix and even inspire many other Japan Vehicle manufacturers like Nissan and Toyota to create their luxury brands (Lexus, Infiniti and each).
In 1987, a full calendar year sales of Acura brand, they can sell 109,000 items of vehicles, with sales of sedans come to 55,000 items, the Tale, and the Integra. The full year 1990, Acura managed to sell 138,000 items a car (compare with the sale of the Mercedes-Benz that 78,000 items and 64,000 items for BMW and Lexus).
Although it has experienced, he has endured is strong and has managed to contend with luxury brands such as Jaguar, Ferrari, Porsche and can continue to do this for a long time to come even.