Monetization of apps on Android «Soloelectronicos

one of the first dilemmas to which a first-time developer, faces is how to monetize your application.» Does it make it free with advertising? Or better, would you opt for a price? And if no one then download it? This and many similar questions will appear in the head of a developer when creating your first application.

today in day, few companies that make games or payment applications manage to be profitable, at least in the Hispanic market. Most of the people looking for apps and free games, although they have advertising. In many cases this is why many programmers prefer to make free apps with advertising. We see in this post than tools available:

aDMOV AdMob

is a tool from Google that helps to monetize their mobile app by advertising integrated her thus being the most used by programmers, although as we will see isn’t the only. Ads can show up as ads banners, interstitial, video or natives, and added perfectly to UI components native platforms. In Android, announcements of direct purchase from the app can show Additionally allowing even users purchase products advertised from your app.

to display ads within your app you should create an AdMob account and enable one or more ID Ad Unit. these are unique identifiers for the spaces of their apps in which ads are displayed. If you already use AdMob in your app, all your Ad Unit ID existing will continue to run after you add Firebase to your app.

AdMob uses the Google Mobile Ads SDK, SDK that helps developers of apps to obtain information about its users, achieve more direct purchases from the app and maximize revenue through ads. To do this, l default integration of Mobile Ads SDK collects information devices, locations provided by editors and general aspects related to the direct purchase from the app, such as the purchase price of items and currency.

If you want to use AdMob, you must register for an account. AdMob account consists of an account of AdSense and AdWords account. During the registration process, reviewing both accounts or help create them. They are then associated to create your AdMob account.

must take into account the following:

  • once created your AdMob account, you cannot change the AdSense and AdWords associated accounts. Please see the information for each account.
  • AdSense: is only allowed to keep an AdSense account under the same name of beneficiary. If you want to change account, will have to cancelling the AdSense or unlink the in the first place. Cancellation of the account should be a last resort, reserved for those inactive accounts not receiving ad requests or generating revenue. Remember, if gate count, it will no longer have access to data that is on it. If you don’t see the option to cancel the account when you log into AdSense, please contact service customer AdSense. AdSense
  • : you can only change the direction of AdSense payment if he continues with the same Google contract entity .

  • AdWords: cannot change the AdWords billing currency.
  • AdWords: you can only change the timezone of AdWords once since the creation of the account.

step 1;

go to page https://apps.admob.com/signup/# and we validate through mandatory from a google account (let us not forget that it is a product of Google)

obviously in the hypothetical case of not having gmail account have to create one just to use this service

step 2

now touch review information about Adsense :

step 3

the next thing to do is to fill in the AdWords data such as time zone and currency

the time zone of the campaign reports and billing currency not may change later.

AdMob will connect to the existing AdSense account and the new AdWords account. If you remove any of these accounts, you will lose access to your AdMob account.

step 5

is almost finished, only need to accept…

step 6: register your application

follow these steps to register your application and create a block of ads.

  1. log in to your AdMob account at https://apps.admob.com .
  2. click on the tab earn income .
  3. click + earn income from the new application .
  4. select an application that you want to earn income by doing one of the following methods:
    1. find the app : search it in Google Play or iTunes App Store, and then click on + revenue.
    2. add your application manually : If your application has not yet been published, enter the name of the application and platform, and then click on + revenue.

      They recommend to bind your application to the app store once it is published.

    3. select one of the applications that has added : select one of the applications that has just added and click on + revenue.
  5. now touches create a block of ads. There are 4 options posibbles: Banner, interstitial, rewarded Video and native
  6. need to decide now very well the type of ad that will implement Banner
    • ad type: select ad allowed for this block types of ads. You can choose any combination of text and image by checking the boxes. It is recommended to mark both boxes, since, if you uncheck one of them, the revenue generated by ads block could limit. If you uncheck all the boxes, an error will occur. You must choose at least one type of ad for each block of ads.
    • auto-update: determines the frequency with which a new printing of advertisement is generated. You can choose to not update the ads or do it with a frequency between 30 and 120 seconds. It is recommended to set a speed of between 45 and 60 seconds update.
    • style of the text announcement: select a style from the text announcement that fits your application. You can use the standard style or create your own.
    • name of the block of ads: enter a name and a unique description allowing you to find this block of ads more later (p. ex., “Main page top Banner”).

    interstitial

    • ad type: select ad allowed for this block types of ads. You can choose any combination of text, image and video by checking the boxes. It is recommended to mark the three boxes, since, if you deselect any of them, the revenue generated by ads block could limit. If you uncheck all the boxes, an error will occur. You must choose at least one type of ad for each block of ads.
    • limitation of frequency: choose if you want to set a limit on the number of impressions that can be displayed to every user. In this way are limited times per minute, hour or day that ads are displayed to a user in a specific block of ads.
    • name of the block of ads: enter a name and a unique description allowing you to find this block of ads more later (e.g., “Interstitial to the end of the level”).

    video rewarded

    use the blocks of video ads rewarded if you want to give users rewards in-app to change see video ads. You can set the value of the reward and blocks depending on the location of each block of ads in your application, as well as establish several rewards for different blocks of ads.

    • ad type: video ads only rewarded blocks can be used with video ads.
    • amount of the reward: enter the amount of items in reward the user will receive. It must be a whole number.
    • element of reward: insert the name of the element of reward the user, will receive as such coins or more lives in the game.
    • checkbox: overrides the setting of the reward provided by third party advertising networks. It is marked by default.
    • limitation of frequency: choose if you want to set a limit on the number of impressions that can be displayed to every user. In this way are limited times per minute, hour or day that ads are displayed to a user in a specific block of ads.
    • name of the block of ads: enter only a name and a description that will enable it to find this block of ads later (for example, “coins as a reward”).

    native is an ad format “à la carte” where can be designed in a way more flexible

  7. you can optionally bind your AdMob with Firebase applications and they would share data from the free tool Firebase Analytics with AdMob to enhance revenue from applications and the interaction of users , but to do so must be proportional a unique code have gone to Google Play
  8. SDK download of Google ads for mobile .
  9. follow the SDK Integration Guide . To integrate the code, indicates the type, size and placement of the advertisement.
    • Application ID: xxxxxx
    • ID block ads: xxx
  10. click finished to return to the tab earn income or click to send an email with the instructions to receive instructions by email.

have already registered the application and created a block of ads. To display banners on your application Android or iOS, follow the instructions on incorporating the SDK and code example to create a banner.

alternatives to Admov

other companies to monetize their applications if you can no longer use AdMob:

  • MoPub ” which belongs to Twitter so the reliability is high. With MoPub SDK we can regulate the appearance of different advertisers in our applications and they also have a MarketPlace to make money, we can combine with the rest of advertisers including AdMob mopub prints. MoPub problem is that it pays 60 days but they are serious with the payments.
  • MobileCore “, only for interesticiales (ads in full screen), although other novelties such as sticks and ads integrated into the content. The best of this company is that they religiously pay each week via PayPal or bank transfer. If you are interested in advertising type interesticial do not hesitate to try MobileCore. Startapp
  • offers banners(ha de saber que ya casi están en desuso, ofrecen un bajo ecpm y pocas empresas apuestan por ellos) but a good performance can be removed by combining advertising with interesticiales.

  • ppNext is a very good choice. advertising appears most of the time and they pay very well, every month.

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