Kantar: iOS his statistics for the distribution of mobile operating system updated grows in Europe faster than Android

Kantar Worldpanel ComTech. Android and iOS in the five major European markets (Germany, France, Britain, Italy and Spain) took in the January quarter Windows phone again from market share. The weakness of Microsoft OS benefited iOS but more than Google . Apple’s OS was improved by 2.4 points to 22.7 percent. Android, however, only rose 1.4 points to 74.3 percent. Similar to the Smartphoneverkäufe in the United States evolved.

in this country ran to 75.5 per cent (plus 1.3 points) of all smartphones Android sold between November 2016 and January 2017. iOS achieved a growth of 2.0 points in Germany and won 21.3 percent of the market. The growth in Britain and France were even more than twice as high with 4.7 and 5.9 points. Only in Spain, where Android had a remarkably high market share with 89.4 percent, the Google OS grew faster than iOS. “

 in Europe and the United States, growing iOS has achieved in the January quarter as Android (table: Kantar Worldpanel ComTech). in Europe and the United States, growing iOS has achieved in the January quarter as Android (table: Kantar Worldpanel ComTech). In all five European countries Windows phone and were 10 Windows Mobile still on the return March. In this country remained a market share of 2.9 percent, which corresponds to a decline of 3 points. Windows gave even 6.7 or 5 points in France and the United Kingdom. The highest distribution currently has it in Italy with 4.4 percent.

also in the US halved the market share of Windows on 1.3 percent. iOS shortened 2.9 points put to iOS the distance to Android to a total 4.7 points -, Android lost another 1.8 points. Androids market share in the United States is also much lower than the world average 56.4 percent. Lower values determined the market researchers only in Australia (55.7 percent), Britain (54.4 percent) and Japan (49 percent). Japan is the only country in the Kantar statistics, where in January more IOS than Android devices were sold.

the important growth market in China is still a problem for Apple . In the January quarter, in which the Christmas business is included, Apple’s market share by 8.4 points to 16.6 percent decline. Apple itself late January reported a sales drop of 12 percent in China.

Android has improved in the people’s Republic by 9.3 points to 83.2 percent, because the proportion of Windows broke in the region by 0.8 points to 0.1 percent. Thus Windows in China is on par with the “Other” category in the statistics also with 0.1 per cent is added.

due to the continued downward trend for Windows phone and Windows Mobile 10 Kantar now assumes that we move to a “two-OS world”. “Gone are the days where, BlackBerry OS, Symbian, or Windows Mobile, played an important role. It is clear that there will be only a two Smartphone ecosystem iOS and Android. To be successful, manufacturers must adhere to the rules of the game.”


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