Fake news: Tim Berners-Lee takes Google and Facebook has criticized the increasing spread of false messages, so-called fake news, on the Internet in the obligation

the inventor of the World Wide Web Tim Berners-Lee. “It’s too easy to spread misinformation on the Web”, he writes blog in one. He sees a special responsibility in the fight against fake news at companies like Facebook and Google, who will take over the roles of “Data guardians”. However, he rejects the creation of central authorities or organisations of evaluating false and true content.

 Tim Berners-Lee (picture: Paul Clarke, Creative Commons 4.0) many people were informed today about a handful of social media sites and search engines, which in turn often paid for”Clicks”on news articles. In addition, consumers would see often only certain messages that would be selected using algorithms and on the basis of collected personal data. At the end of this process, circumstances often misinformation and fake news.

“Through the use of data science and armies of bots those can play with evil intentions with the system to spread false information about political or financial purposes”, said Berners-Lee. “We need more transparency in algorithms, to understand how important decisions affecting our lives are made, and perhaps also general rules.”

in his blog entry, Berners-Lee speaks of a “blind spot on the Internet”, which must be eliminated. Political campaigns would have to be regulated. Political online advertising need more transparency. As more and more people used only a few platforms as sources of information and better algorithms always richer data could be accessed, political campaigns are now able to display individual election advertising to users. In the U.S. presidential election campaign up to 50,000 variants were presented last year Facebook users ads with campaign advertisements.

in addition, Berners-Lee feared that the concept of many providers to offer content for free in Exchange for personal information, restrict the freedom of expression on the Internet. Because users have no control over their data, especially private topics such as diseases, sexuality or religion no longer would be freed in the Internet discussed. “Because our data in proprietary silos, we lose the benefits that we would have if we had direct control over this data and could decide whether and with whom we share it.”

also the also as one of the fathers of the Internet applicable Vint Cerf called the weekend a decisive action against fake news. The technology have developed faster than the social standards. He sees though all Internet users in the responsibility to solve this problem. “A solution is to say ‘Don’t do that, this is wrong, this is morally wrong’, what weak sounds. Gravity is a weak force, but if one has a large mass, then it is powerful.”

Google and Facebook have already announced and also started implementing numerous measures against fake news. The social network makes it possible to report, for example, questionable content. In this country, a research network checks the received complaints. Is a Facebook post as “wrong” is classified, Facebook indicates only that its content is in doubt – the article itself is not deleted and can still be spread on Facebook. DISPLAY

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[withmaterialfromASHAMcLean ZDNet.com and Joan E. Solsman, News.com ]

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