AmazonFresh starts in Berlin and Potsdam

Amazon .de has today launched its new service AmazonFresh for Prime customers in parts of Berlin and Potsdam. In many postal code areas, Prime members now can choose for their shopping from over 85,000 products. Including fresh food and hundreds of selected articles by Berlin caterers and local grocers can be found. Customers can enter their zip code to see and check whether your address is within the delivery area. AmazonFresh costs 9.99 euros a month and includes unlimited free delivery with a minimum order of 40 euros each. Prime members can use the service for 30 days free test . It is available through and the Amazon app.

 AmazonFresh starts in parts of Berlin and Potsdam (image: Amazon) AmazonFresh starts in parts of Berlin and Potsdam (image: Amazon)

customers who order by noon, get your fresh delivery according to Amazon just in time for dinner. Who ordered until 23: 00, receives the order the next day in a selected 2-hour delivery window. If it is more convenient for the customer, he can let in a protected place delivery between 5 and 22, without personally having to accept.

in addition to fresh fruit and vegetables, meat and fish, dairy and cooling products, as well as fresh baked goods AmazonFresh offers around 6,000 organic products, gluten – and lactose-free, and vegan article, but also baby, health and beauty articles and pet supplies. Over 85,000 articles are products of well-known brands such as Coca Cola, Herta, Vitalis or Magnum and own brand products of tegut. Customers want can use also noise chocolate House Berlin, Sagers coffee roasters, food culture, time for bread, basic, or communal AmazonFresh on a wide range of several hundred products from over 25 Berlin stores like Lindner.

“the key to the long-term success of AmazonFresh is combining great selection, good prices, more flexible delivery options and the service, the Amazon customers appreciate”, Ajay Kavan, Vice President of AmazonFresh explains. “Raising the bar in the food retail sector is very high. We start with an extensive assortment in a limited area and will take the time, based on our experience and the feedback of our customers continuously to improve the service. We consider methodically and very specifically, how we will extend this offer to other postcode areas”, Kavan stressed.

Alexander Sager, owner of Berlin coffee Roastery of Sagers: “a Berlin private Roastery is Sagers and it is our goal to satisfy even the most demanding gourmet. We reach with our retail store only a comparatively small circle of client. “With AmazonFresh, significantly more gourmet can get our beans quite comfortably and fresh – delivered back home.”

order for Berlin favorite shops are supplied as part of the AmazonFresh order. Orders that are given up till 8 in the morning and contain products from these stores, are supplied on the same evening.

“the local retailers are a core element of AmazonFresh and we are sure that our customers will love the range of local products,” says Florian Baumgartner, Director AmazonFresh Germany.

the freshness of all products will continuously tested, said the company. Should a product contrary to expectations once does not meet the customer expectations, reaches the Amazon promise of freshness and the article value will be returned. If ordered, sold directly by Amazon is an article no longer short on stock, a free replacement product will be delivered according to availability.

food and beverages are available since 2010 in the food online shop from To start around 35,000 products were available, currently includes more than 680,000 products. Sold by Amazon itself and sent products are however only durable food.

the company Amazon pantry for Prime members in Germany and Austria started in October 2015. Pantry offers over 8000 cheap everyday products in standard sizes, including packaged food and beverage. These are in the Amazon pantry box with a capacity of up to 20 kilograms or 110 liter two days for a delivery fee of 2.99 euros or a desired date for a delivery fee of €4.99 delivered.

fresh, chilled and deep-felt article there are also within the framework of the Prime now offer for Prime customers in Berlin and Munich . Get your order either for 6.99 Euro within one hour or free within a freely selectable 2-hour delivery window. The minimum order for Prime now is 20 euro.

Amazon works parallel to supermarkets own the current services more or less successfully in “real”. On December 5, 2016, Amazon had the prototypes of his new kassenlosen supermarket called “Amazon go” presented in Seattle. Only employees of the group could use the supermarket during the beta program. An opening for other customers was planned for the beginning of 2017. This date has been postponed then end of March but due to technical problems only once for an indefinite period.

Amazon Prime offers for a membership fee of 69 euros a year, or 8.99 Euros per month for customers in Germany and Austria of free premium from millions of items, unlimited streaming of more than 20,000 movies and series episodes with Prime video, access to over two million songs with Prime music, as well as for Kindle owners access to over one million eBooks in the Kindle lending library. In addition, Prime members receive unlimited photo storage space with Prime photos and premium access to promotions on Amazon, as well as access to Amazon pantry and the free same-day delivery in 20 German metropolitan regions. With twitch Prime Prime members will also exclusive discount on video games, free video game content at twitch, twitch commercial-free streams and much more. Customers who do not know yet Prime, can test the service for 30 days free .


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