Acura is a company that is a division of the Japan motor vehicle luxury car from Honda. Acura automotive luxury brand is distinguished as the first Japan. That's really interesting about the brand is that it's a sub division of a famous car producers, Honda. Since Acura history began, became a worthwhile foe for most other luxury motor vehicle manufacturer.
The company presented in March 1986 in the market United Expresses, Canada, and Hong Kong. Also, presented in Mexico in 2004, and China 12 months 2006. But the new Honda will introduce this brand in the market of Japan around the entire12 months 2010. With this, Honda's Acura brand making himself as Japan's first automobile manufacturer that went into the luxury car market beyond your country.
After practically a decade of research, Honda finally inaugurated the 60 new car retailers across North America in 1986, to support its Acura Department. Because this is Japan's first luxury car brand, inability is not an option. This is why it was presented as a vehicle that is made with accuracy and superior performance. actually introduced through two models, Legend and integra. Fortunately, autos became quite successful and acknowledged final result worldwide famous companies like Lincoln led to pay attention.
The success of the flagship vehicle of the first (the Tale) cause a blend and even inspire many other Japan Auto manufacturers like Nissan and Toyota to introduce their luxury brands (Lexus, Infiniti and each).
In 1987, a complete 12 months sales of Acura brand, they can sell 109,000 devices of vehicles, with sales of sedans reached 55,000 devices, the Tale, and the Integra. The full year 1990, Acura managed to sell 138,000 devices a vehicle (compare with the deal of the Mercedes-Benz that 78,000 devices and 64,000 devices for BMW and Lexus).
Though it has experienced, has and strong managed to compete with luxury brands such as Jaguar, Ferrari, Porsche and will continue to accomplish that for years to come even.