Acura is a company that is a division of the Japan automotive luxury car from Honda. Acura automotive luxury brand is distinguished as the first Japan. That's really interesting about the brand is that it's a sub division of a famous car manufacturers, Honda. Since Acura record began, became a deserving foe for most other luxury automotive manufacturer.
The company introduced in March 1986 on the market United Expresses, Canada, and Hong Kong. Also, introduced in Mexico in 2004, and China year 2006. However the new Honda will add this brand on the market of Japan around the yearyear 2010. With this, Honda's Acura brand making himself as Japan's first automobile manufacturer that went into the luxury car market outside the country.
After almost a decade of research, Honda finally inaugurated the 60 new car sellers across THE UNITED STATES in 1986, to aid its Acura Division. Because this is Japan's first luxury car brand, failure is no option. That is why it was introduced as a car that is made with precision and superior performance. at first introduced through two models, Legend and integra. Fortunately, vehicles became quite successful and identified result worldwide famous companies like Lincoln led to pay attention.
The success of the flagship vehicle of the first (the Star) cause a stir and even inspire a great many other Japan Vehicle manufacturers like Nissan and Toyota to add their luxury brands (Lexus, Infiniti and each).
In 1987, a full year sales of Acura brand, they can sell 109,000 products of vehicles, with sales of sedans come to 55,000 products, the Star, and the Integra. The full year 1990, Acura were able to sell 138,000 products a car (compare with the sales of the Mercedes-Benz that 78,000 products and 64,000 products for BMW and Lexus).
Though it has experienced, he has endured is strong and has were able to contend with luxury brands such as Jaguar, Ferrari, Porsche and will continue to achieve this for a long time to come even.